Stakeholder Engagement Essentials You Always Wanted To Know

1. Introduction to Stakeholder Engagement

1.1 What is Stakeholder Engagement

1.2 Life Cycle Overview

1.3 Principles of Stakeholder Engagement

1.4 Stakeholder Theory

1.5 What Stakeholder Engagement is Not

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Chapter Summary

2. Identify Stakeholders

2.1 Identifying Stakeholders

2.2 Stakeholder Mapping

2.3 Stakeholder Register

2.4 Ask the Right Questions

2.5 Closing Thoughts

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3. Stakeholder Mapping and Analysis

3.1 Introduction to Mapping and Analysis

3.2 Types of Stakeholder Maps

3.3 Mapping for Change

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4. Stakeholder Engagement Plan

4.1 What is a Stakeholder Engagement Plan

4.2 Incorporate a Communications Management Plan

4.3 Build an Engagement Plan

4.4 Create an Engagement Plan that Succeeds

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5. Stakeholder Empathy

5.1 Defining Empathy

5.2 Three Types of Empathy

5.3 Learn About Your Stakeholders

5.4 Active Listening

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6. Choosing the Project Team

6.1 Choosing the Team

6.2 The Team is Predetermined

6.3 Selecting the Project Manager

6.4 Identifying the Project Sponsor

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7. Manage and Monitor Stakeholders

7.1 The Mechanics of Managing and Monitoring Stakeholder Engagement

7.2 Methods to Manage and Monitor

7.3 Working with Difficult Stakeholders

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Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education. 

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.
-- Stephanie Mendeloff, Executive Director, CREA Curriculum & Consulting

This book is an excellent introductory textbook for those wanting to know about the importance of stakeholder engagement. The succinctness of the text and the breadth of the content covered offer a unique glimpse to anyone curious about this sub-topic within project management. It would be helpful for undergraduate students, early-career practitioners, and entrepreneurs wanting to break into any customer oriented industry. This is a great addition to the Vibrant’s Essentials Series.
-- James Meersman, Assistant Professor, Juniata College

Stakeholder Engagement Essentials is a definitive playbook for stakeholder engagement. Michelle leads us through the key processes and provides the tools to effectively execute a project. A clear, concise, and contemporary field guide for all project managers.
-- Bob Scherer, Professor of Management and Dean Neidorff School of Business, Trinity University

Given the dynamic world in which we live, it is crucial more than ever to identify and cultivate your business community's stakeholders. Michelle accurately reflects this need and establishes proven methods that have helped our community engage with the right stakeholders, at the right time.
-- Mark McCullough, M.A.T.
Google Certified Educator Levels 1 and 2
St. Luke’s Episcopal School

Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.
-- Stephanie Mendeloff, M.Ed
Executive Director of CREA Curriculum & Consulting

Stakeholder Engagement Essentials is a definitive playbook for stakeholder engagement. Michelle leads us through the key processes and provides the tools to effectively execute a project. A clear, concise, and contemporary field guide for all project managers.
-- Bob Scherer, Professor of Management and Dean, Neidorff School of Business, Trinity University

This book has been written in a very simple and easy-to-understand language and will be of immense help to management students. The examples and case studies included in the book have enriched it immensely. This book's content is organized in such a logical and systematic way, that it can also encourage some of the management institutes to introduce a separate course on 'Stakeholder Engagement' in their management programmes.
-- Dr. Surendra Rajpurohit
Associate Professor
School of Business
Mody University of Science & Technology

Projects are part of our daily lives, yet we often lack the fundamentals to ensure their success. Engaging stakeholders is the key. By applying the tenets of project management, this book provides case studies, templates, and approaches that equip readers for success.
-- Stephanie Jonkers, CPA
Controller, Fullstream Energy Holdings

This book is well organized and easy to follow for new project managers. It could serve as a great learning tool and reference guide for career development as it includes class (or personal) activities, case studies, and quizzes to help students learn and master all project management learning objectives.
-- Jessica Chan, Academic Coordinator, University of Texas, MD Anderson Cancer Center

Stakeholder Management is one of the key areas for any project. It can very easily be the most critical aspect in deciding the fate of a project. This book explores this area in great detail to give enough justice to it. A must read for a project manager who wishes to increase chances of project success.
-- Kalpesh Ashar, PMP, PMI-ACP, PMI Certified ATP Instructor, CSM, SFC, SFPC, PRINCE2, ITIL

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