Kent B Monroe

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Pricing Management and Practice

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Pricing Management and Practice

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Models, Theory, and Methods

(8)

Models, Theory, and Methods

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Research in Consumer Behavior

(10)

Research in Consumer Behavior

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Price Fairness

(7)

Price Fairness

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The Price-Quality-Value Relationship

(9)

The Price-Quality-Value Relationship

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Comparative Price Advertising

(5)

Comparative Price Advertising

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Processing of Price Information

(11)

Processing of Price Information

$90.00 USD $55.00 USD

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