Kent B Monroe

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Pricing Management and Practice
Pricing Management and Practice

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Pricing Management and Practice

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Models, Theory, and Methods
Models, Theory, and Methods

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Models, Theory, and Methods

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Research in Consumer Behavior
Research in Consumer Behavior

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Research in Consumer Behavior

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Price Fairness
Price Fairness

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Price Fairness

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The Price-Quality-Value Relationship
The Price-Quality-Value Relationship

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The Price-Quality-Value Relationship

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Comparative Price Advertising
Comparative Price Advertising

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Comparative Price Advertising

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Processing of Price Information
Processing of Price Information

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Processing of Price Information

$90.00 USD $55.00 USD

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