PAUL E. GREEN

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Marketing Research

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Marketing Research

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Conjoint Analysis: Applications

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Conjoint Analysis: Applications

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Conjoint Analysis: Advanced Methods

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Conjoint Analysis: Advanced Methods

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Conjoint Analysis: The Pioneering Years

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Conjoint Analysis: The Pioneering Years

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Clustering and Segmentation

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Clustering and Segmentation

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Multidimensional Scaling and Positioning

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Multidimensional Scaling and Positioning

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