Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), MSI Change Management Specialist, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.
Michelle has built and developed teams throughout her career, served in an executive leadership role, and led enterprise-wide initiatives. In 2013, Michelle joined Trinity University (an institution with a $1.7B endowment) where she held several roles within the organization from marketing strategist to Assistant Vice President for Strategic Communications and Marketing to Senior Strategist and project manager.
During her tenure at Trinity University, Michelle led the strategic marketing planning that resulted in six consecutive years of historic first-year admissions numbers along with academic quality reaching all-time highs. In partnership with the Office of Development, marketing campaigns and strategic initiatives were created and implemented - resulting in historic 10-year highs for alumni giving and fundraising goals. Michelle was the lead marketing strategist and project manager for the University’s largest fundraising campaign, $300M. Michelle was also a lead project manager and strategist to the executive team that successfully petitioned for Carnegie reclassification - moving Trinity from Regional Liberal Arts to the National Liberal Arts category for U.S. News and World Report rankings. Continuing the unprecedented momentum, Michelle led the effort to create the University’s first Enterprise Project Management Office and continues to advise executive leadership in the areas of project management, strategy, and communications.
Achieving historic results, Michelle’s team was a Top 3 finalist for the 2018 AMA Higher Education Marketing Team of the Year Award.
Books By Michelle Bartonico
Blogs By Michelle Bartonico