Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight to the point guide providing a clear view on digital marketing techniques and framework on what works for beginners to experts alike. An up-to-date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.
- Professor Eric Lui, Advisory Board Member - Pace University
If you’re looking for a well-organized and well-written book on the fundamentals of digital marketing, this book is for you. I’m always on the look-out for new marketing textbooks for my university students across the country, so I was pleasantly surprised when I came across this book. It’s a rock solid introduction to some of the most important concepts in marketing today. Best of all, it focuses on the practical
application of digital marketing, not just on the academic theory. Bravo!
- Jamie Turner, Internationally Recognized Author, Speaker and, University Lecturer
The textbook is well-written and should give students a good working knowledge of terminology, theory, and practice for implementing digital strategy.
- Joe Stabb, Assistant Professor, Oswego State University
In Digital Marketing Essentials, the publisher has simplified the self learning digital marketing fundamentals in an easy-to-understand language for any learner. The book discusses the traditional and modern methods to apply in modern marketing with comparison, and advantages of the modern process. It illustrates how a business owner can grow his/her business with a range of topics such as SEO, online advertising, email marketing, social media, Amazon, Google, e-Commerce, and so much more. You learn how a modern marketer can manage a business from the comfort of his or her own space yet, expands it to the world. In each chapter, the book introduces the learner on how to apply smart content combined with the strategic advertisement, marketing campaigns, or positioning of the content products applying various strategies. Following the lessons, the modern marketer gains the leverage to be unique and educated about the market with an outstanding business plan, recognize the trends, metrics while supplying the demand yet keeping up with a different variety of traffics.
- Afsaneh Mardani, Adjunct Professor, City University of New York
Digital Marketing Essentials You Always Wanted to Know is a fantastic addition to the field. As an MBA Professor that has worked with hundreds of students and local businesses around their marketing challenges, many have no clue what is meant by the term “digital marketing” or how it differs from “traditional” marketing. Let me be perfectly clear here – I see digital as part of the P called PROMOTION and it makes me sick that so many in my profession are entirely focused on that one thing. It is critical you know how to do digital more effectively. Reading this book is as if you are sharing a meal with an expert who, as each course is brought to the table, addresses every digital marketing fundamental you must know and understand. Email, SEO, metrics, advertising, conversion rates etc. are all covered. It will get you “up to speed” quickly and give you a jump-off point to start executing the tactics.
Highly recommended for any student looking to “level-up” their understanding of this critical marketing topic.
- Thomas Elmer, Adjunct Professor - West Chester University and Cairn University