Social Media Marketing Essentials You Always Wanted To Know
(22)
In stock
Request Sample Book/Online Resource
Share
Pages : 294 pages
Paperback (ISBN): 9781636512181
eBook (ISBN): 9781636512198
Hardback (Color): 9781636512204
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Vibrant Publishers, Kavita Kamath
This book will help you:
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
1. Introduction to Social Media
1.1 Introduction to Social Media
1.2 History of Social Media
1.3 Major Social Media Platforms
Quiz
Chapter Summary
2. Social Media Marketing (SMM)
2.1 Social Media Marketing
2.2 Importance and Scope of Social Media Marketing
2.3 Advantages and Disadvantages of Social Media Marketing
2.4 Traditional Media vs. Social Media
2.5 Social Media vs. Traditional Media as Parts of the Media Mix
2.6 Organic Versus Paid Marketing
2.7 Influencer Marketing
2.8 Competitor Analysis Using Social Media
Quiz
Chapter Summary
3. Social Media Marketing Strategies
3.1 Plan vs. Strategy
3.2 Social Media Marketing Plan
3.3 Process of Designing Social Media Strategies
Quiz
Chapter Summary
4. Content Designing for Social Media Platforms
4.1 Content Creation
4.2 Process of Content Creation
4.3 The Four Cs of Content Marketing
4.4 Major Forms of Content
4.5 Designing the Content Mix
4.6 Content Creation Tools
Quiz
Chapter Summary
5. Facebook, Instagram, and Threads Marketing
5.1 Facebook Marketing
5.2 Instagram Marketing
5.3 Threads Marketing
Quiz
Chapter Summary
6. X (Formerly Twitter), LinkedIn, YouTube, and Pinterest Advertising and Marketing
6.1 Twitter (now X) Marketing
6.2 LinkedIn Marketing
6.3 YouTube Marketing
6.4 Pinterest Marketing
6.5 Using Hashtags
Quiz
Chapter Summary
7. Metrics of Social Media Marketing
7.1 Process of Evaluation of a Social Media Marketing Program
7.2 Parameters to Measure the Impact of Social Media Marketing (Social Media Marketing Metrics)
Quiz
Chapter Summary
8. Ethics in Social Media Marketing
8.1 Ethical Issues in Social Media Marketing
8.2 Fundamental Ethics of Social Media Marketing
8.3 Best Practices for Ethical Social Media Marketing
Exercise
Quiz
Chapter Summary
Bibliography
Dr. Kavita Kamath is a faculty member at RMD Sinhgad School of Management Studies, a NAAC ‘A++’ Accredited institute, affiliated to Savitribai Phule Pune University (SPPU), ranked among the top 10 universities in India. She has a doctorate in social media marketing, an MBA in marketing management, and a bachelor’s degree in commerce. She also conducts corporate training programs. She has published her research work in several national and international peer-reviewed journals.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Social Media Marketing Essentials is a must read for anyone wanting to learn about the world of social media either for understanding organic or paid marketing. The ‘eyeballs’ that are spent on social media only continue to increase making it a key part of any marketing strategy these days. I enjoyed finding the history of these social media companies and the summary of their ad formats, and media measurement metrics in one place! The book provides a good first-principles-based understanding of the key social media platforms - this is really helpful since the social media landscape changes at a really fast pace but once you understand the basics well, it becomes much easier to navigate through the changes whether it’s a new content engagement format on an existing network like Instagram or a net new social media network that gains popularity in the next 5 years. Highly recommend this book.
-- Mr. Venkatraman Prabhu Director, Product Management, Amazon, USA.
This book written by Dr. Kavita Kamath Dhumal really captured the purpose of social media marketing in detail and has been written in a simplistic way to teach each and every aspect of marketing-basics to advanced strategies. As a finance person I never knew the intricacies of marketing campaigns and their evaluations but now I understand how every penny spent on various marketing vehicles may translate into revenue.
-- Mr. Gannesh Rao, Vice President, Sony Pictures Networks India
Recently viewed products
Customer Reviews
An invaluable resource for mastering social media marketing. The book is packed with useful insights and strategies that can help businesses grow their online presence. I found it to be very informative and easy to follow.
A well-structured book that covers the essentials of social media marketing. The practical advice and case studies make it easy to apply the knowledge in real-world scenarios. It’s a great addition to any marketer's library.
This book provides a solid foundation in social media marketing. The author does a great job of breaking down complex concepts into easy-to-understand language. Highly recommend it to anyone in the field.
A comprehensive guide that demystifies social media marketing. The content is clear and concise, making it perfect for both beginners and experienced marketers. The real-world examples are particularly helpful.
This book is an excellent resource for anyone looking to dive into social media marketing. It covers all the essential strategies and provides actionable tips that can be implemented right away. A must-read for marketers!
Related blog posts
![Top 8 Effective Strategies for Services Marketing](http://www.vibrantpublishers.com/cdn/shop/articles/Blog_Images_2.1.jpg?v=1706687604&width=1780)
Blogs on Marketing & Sales Management
Top 8 Effective Strategies For Services Marketing
![5 reasons why businesses can’t ignore social media marketing.](http://www.vibrantpublishers.com/cdn/shop/articles/Blog_img_1.jpg?v=1706527118&width=1780)
Blogs on Marketing & Sales Management
5 Reasons Why Businesses Cannot Ignore Social Media Marketing
![5 Best Practices in Services Marketing](http://www.vibrantpublishers.com/cdn/shop/articles/Blog_Images_1.1.jpg?v=1706508127&width=1780)
Blogs on Marketing & Sales Management
5 Best Practices in Services Marketing
![Discover the pivotal role of digital marketing in today's business landscape.](http://www.vibrantpublishers.com/cdn/shop/articles/blog2_1_1.jpg?v=1700035235&width=1780)
Blogs on Marketing & Sales Management
The Role of Digital Marketing in Today's Business Environment
![Top career opportunities in social media marketing.](http://www.vibrantpublishers.com/cdn/shop/articles/1_54.jpg?v=1698730170&width=1780)
Blogs on Marketing & Sales Management
Top Career Opportunities in Social Media Marketing
![Instagram for Small Businesses: A Short Guide to Leveraging Instagram](http://www.vibrantpublishers.com/cdn/shop/articles/Blog.jpg?v=1694667555&width=1780)
Blogs on Marketing & Sales Management
Instagram for Small Businesses: A Short Guide to Leveraging Instagram
![CRM has revolutionized the way businesses engage with their customers, nurturing lasting relationships and boosting sales.](http://www.vibrantpublishers.com/cdn/shop/articles/Blog_image.jpg?v=1691216169&width=1780)
Blogs on Marketing & Sales Management
Customer Relationship Management (CRM) and its Impact on Marketing
![HOW TO MOTIVATE YOUR SALES TEAM TO MAKE THEM CONTRIBUTE THEIR BEST TO THE ORGANISATION](http://www.vibrantpublishers.com/cdn/shop/articles/2_5.jpg?v=1653390811&width=1780)
Blogs on Marketing & Sales Management
HOW TO MOTIVATE YOUR SALES TEAM TO MAKE THEM CONTRIBUTE THEIR BEST TO THE ORGANISATION