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Social Media Marketing Essentials You Always Wanted To Know
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Social Media Marketing Essentials You Always Wanted To Know
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Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
Pages : 294 pages
Paperback (ISBN): 9781636512181
eBook (ISBN): 9781636512198
Hardback (Color): 9781636512204
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Kavita Kamath, Vibrant Publishers
1. Introduction to Social Media
1.1 Introduction to Social Media
1.2 History of Social Media
1.3 Major Social Media Platforms
Quiz
Chapter Summary
2. Social Media Marketing (SMM)
2.1 Social Media Marketing
2.2 Importance and Scope of Social Media Marketing
2.3 Advantages and Disadvantages of Social Media Marketing
2.4 Traditional Media vs. Social Media
2.5 Social Media vs. Traditional Media as Parts of the Media Mix
2.6 Organic Versus Paid Marketing
2.7 Influencer Marketing
2.8 Competitor Analysis Using Social Media
Quiz
Chapter Summary
3. Social Media Marketing Strategies
3.1 Plan vs. Strategy
3.2 Social Media Marketing Plan
3.3 Process of Designing Social Media Strategies
Quiz
Chapter Summary
4. Content Designing for Social Media Platforms
4.1 Content Creation
4.2 Process of Content Creation
4.3 The Four Cs of Content Marketing
4.4 Major Forms of Content
4.5 Designing the Content Mix
4.6 Content Creation Tools
Quiz
Chapter Summary
5. Facebook, Instagram, and Threads Marketing
5.1 Facebook Marketing
5.2 Instagram Marketing
5.3 Threads Marketing
Quiz
Chapter Summary
6. X (Formerly Twitter), LinkedIn, YouTube, and Pinterest Advertising and Marketing
6.1 Twitter (now X) Marketing
6.2 LinkedIn Marketing
6.3 YouTube Marketing
6.4 Pinterest Marketing
6.5 Using Hashtags
Quiz
Chapter Summary
7. Metrics of Social Media Marketing
7.1 Process of Evaluation of a Social Media Marketing Program
7.2 Parameters to Measure the Impact of Social Media Marketing (Social Media Marketing Metrics)
Quiz
Chapter Summary
8. Ethics in Social Media Marketing
8.1 Ethical Issues in Social Media Marketing
8.2 Fundamental Ethics of Social Media Marketing
8.3 Best Practices for Ethical Social Media Marketing
Exercise
Quiz
Chapter Summary
Bibliography
Dr. Kavita Kamath is a faculty member at RMD Sinhgad School of Management Studies, a NAAC ‘A++’ Accredited institute, affiliated to Savitribai Phule Pune University (SPPU), ranked among the top 10 universities in India. She has a doctorate in social media marketing, an MBA in marketing management, and a bachelor’s degree in commerce. She also conducts corporate training programs. She has published her research work in several national and international peer-reviewed journals.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Social Media Marketing Essentials is a must read for anyone wanting to learn about the world of social media either for understanding organic or paid marketing. The ‘eyeballs’ that are spent on social media only continue to increase making it a key part of any marketing strategy these days. I enjoyed finding the history of these social media companies and the summary of their ad formats, and media measurement metrics in one place! The book provides a good first-principles-based understanding of the key social media platforms - this is really helpful since the social media landscape changes at a really fast pace but once you understand the basics well, it becomes much easier to navigate through the changes whether it’s a new content engagement format on an existing network like Instagram or a net new social media network that gains popularity in the next 5 years. Highly recommend this book.
-- Mr. Venkatraman Prabhu Director, Product Management, Amazon, USA.
This book written by Dr. Kavita Kamath Dhumal really captured the purpose of social media marketing in detail and has been written in a simplistic way to teach each and every aspect of marketing-basics to advanced strategies. As a finance person I never knew the intricacies of marketing campaigns and their evaluations but now I understand how every penny spent on various marketing vehicles may translate into revenue.
-- Mr. Gannesh Rao, Vice President, Sony Pictures Networks India
Fantastically written book. It has touched to all facts and aspects of social media promotions. Aligning to today's market expectations and challenges, it covers important areas of ethics, security to adhere for best practices. One who wishes to synergise social media profession, should read and try to align with business facts.
Best Wishes to author and book!
-- Aniket Asole - Business Growth Leadership in IT
As an academician, I feel a book like this, on one of the most dominant and vital topics of today’s business environment, is the need of the hour. The book has a good mix of theory and practical examples which will help readers quickly grasp the concepts. Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and many more social media platforms have changed the marketing scenario and companies need to jump onto the bandwagon and use Social Media Marketing to grow their business. I would recommend this book to students of marketing, digital marketing, and social media marketing.
-- Dr. Kavita Adsule
Business Lecturer
GBS
This book is extremely informative and a must-read for anyone looking to learn about social media marketing. The basic concepts, social media strategies and other major concepts have been articulated using simple, easy-to-understand language. I’m sure the readers would thoroughly enjoy reading the book, as I did, especially because it is lined with examples, fun facts and figures. It will help readers get a clear understanding of all the essentials of social media marketing and would also benefit small businesses that have either recently adopted social media or plan on doing so. The author has covered all the important concepts, making this an essential read for students and budding digital marketing and social media professionals immensely.
-- Dr. Supriya Lakhangaonkar, Director,
Center for Teaching and Learning (CTL), Vishwakarma University,
The book is divided into 8 chapters covering social media marketing strategies, measurement metrics and ethical practices. The author has rightly identified the target audience and designed the content and flow of the text in a very smooth and interesting way. By introducing the reader to major social media platforms in the initial chapter, the author navigates through the journey of social media marketing practised by these platforms further into the book. Media marketing matrices – terms like engagement rate, social share of voice, ROI, audience growth rate, NPS, etc have been elaborated in lucid language. Fun facts, quizzes, flow charts and real life examples ensure an immersive reading. I definitely recommend this book.
-- Dr Milind A Marathe, Professor,
Sinhgad Institute of Management and Computer Applications
Simplification of any topic is the key and this book is easy to read, understand and comprehend the subject. It is informative yet compact, engaging and interactive by way of a quiz at the end of each chapter. It’s a practical guide that deals with the A to Z of social media marketing and its landscape that one can relate to in that particular geography. Dr. Kavita Kamath has chapters devoted to the description of social media platforms and has showcased relevant examples; this depicts the efforts taken to develop these chapters and then organize it in such a manner that every chapter ends with an excitement that hooks you to the next chapter.
-- Uday Zokarkar
Founder & CEO
Mantra Media Private Limited, Pune
I took a year off Social Media Marketing for health reasons and I really needed this book to get me back on track now that I am on the road to get back to the work forces
-- Karla Quintanilla
Net Galley Reviewer
Social Media Marketing Essentials You Always Wanted to Know, by Kavita Kamanth delivers on the authors titular promise. I found this book organized and easy to follow and highly recommend it to those looking to up their social media game!
-- Tara Leigh
Hachette & St. Martin’s Press,
Book Trade
Professional Author
United States
Net Galley Reviewer
Perhaps ten years ago, this book would have been helpful as part of an introductory series, but the information here is really basic and outdated. It's not even very well written.
-- Yvie Field
Sparks Academy
Educator Home schooling (all ages)
United States
Net Galley Reviewer
This was very dry. This is probably a good book if you know nothing about social media, want to learn more about it in general, but it didn't tell me anything I haven’t heard before. I thought it would give a better guide than essentially creating SMART goals and knowing your audience.
-- Clarke Gostelow
Net Galley Reviewer
"In the beginning there was MARKETING - that's how the beginning of the business bible would read.
According to the definition of the American Marketing Association (AMA), marketing is a set of institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, clients, partners and society as a whole. dr. Philip Kotler defines marketing as ""the science and art of researching, creating and achieving value in order to meet the needs of a target market at a profit. Marketing identifies unmet needs and wants. It defines, measures and quantifies the size of the identified market and the profit potential. It specifies which business segments can serve the best and design and promote more relevant products and services.
Therefore, this book is a new step forward in the development of marketing and its significance."
-- sanijela matkovič
Net Galley Reviewer
I found this to be so incredibly rudimentary, I can only imagine that it was written for senior citizens. Reading this made me think of the ...For Dummies series of books, but this was written as if it was literally written for someone that is actually some sort of dummy. At many points it reads like an essay paper written by a high-schooler simply trying to hit their word count. Just... no. There's nothing of value here.
-- Adam Weaver
Net Galley Reviewer
It's too basic for a college level class, most kids should have been exposed to this in high schools. Author introduction isn't good enough on the back cover. so he is skeptical about this.
-- Curt Hoff, Title: Professor of Practice
Department: Finance, Iowa State University
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Customer Reviews
The book looks at the history of social media, the importance of marketing, the different strategies, content design, social media platforms, metrics, and ethics. For every chapter, there is a quiz for readers to attempt and a summary. This is a guide for readers who want to understand what social media marketing is, the importance of marketing, and identify the different types; the book reads like a textbook for students who want to pursue a career or have developed an interest in social media marketing. There are tables and illustrations to provide visual justification and fun facts to make the guide engaging. This is a comprehensive guide on how to start using social media for marketers, providing statistics and comparisons to demonstrate what is effective.
Social Media Marketing Essentials by Dr. Kavita Kamath is a comprehensive book that assumes readers have little to no knowledge about social media. As such, people who have a lot of experience using social media may find many sections overly detailed and simplistic. Given that social media tools and features change so quickly, readers should aim to focus on the theory and ideas which stand the test of time, rather than the specifics. The book is well written and easy to understand, and is sure to help learners build more relevant marketing programs.
This book lists all the right tools, ingredients and best practices to cook professionally and successfully on social media. Comprehensive, straightforward and easy to implement.
This is a great resource on social media marketing, which can be difficult to navigate. It explains why social media marketing is important, to start with. It also explains how each social media platform has its own crucial features that need to be mastered. I learned a lot about, not only just content creation in general, but content creation that really moves people to action. This is definitely a book that I have gone through slowly and meticulously, and will probably need to refer to several times.
This book is an essential read for anyone looking to understand and master social media marketing. It explains how to use social media to promote your brand, products, or services. The best part of the book is how simple and clear the author makes everything. She explains social media strategies in an easy-to-
understand way, and her writing style is friendly and straightforward. Real-life examples make it even more helpful.
The book covers a lot, like creating social media plans, using hashtags, and measuring your success. It also explains the difference between organic and paid marketing, which is important for creating
cost-effective campaigns. This guide also contains tips on tailoring your content for platforms like Facebook, Instagram, and YouTube.
Overall, this book is a fantastic resource for anyone looking to boost their online presence and create meaningful connections with their audience.
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