Business Communication Essentials You Always Wanted To Know
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Pages: 192 pages
Paperback (ISBN): 99781636511634
eBook (ISBN): 9781636511641
Hardback (Color): 9781636511658
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Dr. AnnaMaria Bliven, Vibrant Publishers
A deep dive into the nuances of effective business communication
You will gain an understanding of the following:
- Types of business communication and its importance for business growth
- Audience demographics and drafting relatable business messages
- How to communicate effectively in this fast-paced world
- Some modern tools for effective business communication
Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you.
Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches.
Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable.
You will gain an understanding of the following:
- Types of business communication and its importance for business growth
- Audience demographics and drafting relatable business messages
- How to communicate effectively in this fast-paced world
- Some modern tools for effective business communication
This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.
1. An Introduction to Business Communication
1.1 What is Business Communication?
1.2 Why is Business Communication Important?
1.3 Important Concepts Related to Business Communication
1.4 Types of Business Communication
1.5 Establishing Credibility and Incorporating Fairness In Business Communication
Quiz
Chapter Summary
2. Understanding Your Audience
2.1 Tools to Understand Your Audience
2.2 Strategies for Analyzing Your Audience
Quiz
Chapter Summary
3. How to Achieve Great Interpersonal Communication
3.1 Interpersonal Communication Defined
3.2 The Effects of Emotional Intelligence on Interpersonal Communication
3.3 Team Building and Communication
3.4 Global Communication
Quiz
Chapter Summary
4. Oral Communication
4.1 Oral Communication and Its Types
4.2 Understanding Your Different Listeners
4.3 Active Listening
4.4 Ways to Engage Listeners
4.5 7 Cs of Oral Communication
Quiz
Chapter Summary
5. Types of Business Messages
5.1 Routine Business Messages
5.2 Persuasive Business Messages
5.3 Goodwill Business Messages
5.4 Bad-news (Negative) Business Messages
Quiz
Chapter Summary
6. Everyday Business Communication Tools
6.1 Memos
6.2 Emails
6.3 Letters
6.4 Business Plans
Quiz
Chapter Summary
7. Business Proposals, Reports, and Presentations
7.1 Researching and Planning Your Proposals, Reports, and Presentations
7.2 Drafting and Completing Your Proposals, Reports, and Presentations
7.3 Delivering Your Proposals, Reports, and Presentations
Quiz
Chapter Summary
8. Employment Communication as a Form of Business Communication
8.1 How To Best Communicate Your Professional Brand To Your Future Employer
8.2 Resume/Curriculum Vitae (CV)
8.3 Handling Your Pre-Interview Communication
Like a Pro
Quiz
Chapter Summary
9. Business Communication and Customer Relationship Management (CRM)
9.1 Customer Is King: Be All Ears To Your Customers
9.2 Effective Business Communication for Data Collection
9.3 Verbal and Non-verbal Cues for Better Customer
Service
9.4 Communicating With Emotional Intelligence
9.5 Communicating With Cultural Intelligence
Quiz
Chapter Summary
10. Social Media as a Vital Business Communication Tool
10.1 Popular Social Media Tools and Platforms
10.2 Key Principles for Social Media Management in
Business
10.3 Use of Social Media and Some Ethical Issues
For Business Communication
Quiz
Chapter Summary
11. Crisis Communication in Business
11.1 Crisis Communication Plan
11.2 5 Cs of Crisis Communication
11.3 From Crisis to an Opportunity: Case Studies
Quiz
Chapter Summary
Dr. AnnaMaria Bliven has worked as a business professional and communication expert for over 30 years gaining experience in business development and management, business improvement, and starting and sustaining for-profit and not-for-profit businesses. As a seasoned business owner, she assists her clients achieve their career and business goals.
She is also the author of Business Plan Essentials You Always Wanted To Know and Entrepreneurship Essentials You Always Wanted to Know.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Whether you're a seasoned executive or a business student, this book equips you with the tools to thrive in today's dynamic business landscape.
-- Jangho Gil, Ph.D., Accounting Professor,
Monmouth University
Dr. Bliven's book covers all of the main aspects of business communications and provides it in easily digestible chapters. This book is a must-read!
-- David Fogarty, Chief Marketing Analytics and Data and Technology Officer, Evernorth Corporation
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An excellent resource for anyone looking to improve their business communication skills. The book is well-written and full of practical tips. I particularly enjoyed the chapter on non-verbal communication. Highly recommended for both beginners and professionals.
This book is a great tool for anyone involved in business communication. The author explains concepts clearly and provides many real-life examples. I especially appreciated the focus on cross-cultural communication, which is crucial in today's global business environment.
I found this book to be very informative and helpful. It covers a wide range of topics, from writing effective emails to delivering impactful presentations. The case studies were very relevant, but I felt that more advanced readers might want a bit more depth.
This book is an invaluable resource for anyone looking to improve their business communication skills. It’s comprehensive, easy to understand, and packed with practical examples. Whether you're new to business communication or looking to refine your skills, this book is a must-have.
A great guide for mastering the basics of business communication. The book is well-organized and covers all the essential topics. I found the sections on email communication and presentation skills particularly useful. A bit more depth in some areas would have made it perfect.
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