Business Communication Essentials You Always Wanted To Know
This book helps undergraduate management students as well business professionals with little or no knowledge of business communication to gather a thorough understanding of the subject in a practical and easy to understand manner.
This is a book targeted towards undergraduate management students and professionals with little or no knowledge of business communication but who would like to understand what it entails. At its core business communication is all about the ability to communicate effectively with one’s target audience. That is something that is vital for any business to leverage as it enables them to communicate the substance of its offerings to its prospects and potential clients. Effective business communication has become even more important in the digital era where new age means of communications have meant a dramatic enhancement in a business’s ability to use cutting edge business communication to enhance its market share and profitability.
This book shows how management students, business owners, business managers and communication professionals can become masters at the art of business communication. In a world where the ability to use data analytics and content to carry out focused and ROI (Return on Investment) oriented communication to cut through the clutter and reach out successfully to one’s target audience is priceless; this book helps the reader achieve just that. The book will help you understand business communication in its entirety by providing incisive information about the meaning and importance of business communication, the various parts of the business communication process, the impact of business communication on a business’s prospects, business communication in the digital era and leveraging business communication as a marketing tool.