Vibrant Publishers
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This combo contains 3 books:
Book 1: Social Media Marketing Essentials You Always Wanted To Know-
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Book 2: Marketing Management Essentials You Always Wanted To Know-
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Book 3: Digital Marketing Essentials You Always Wanted To Know-
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Category: Business & Economics
Author: Vibrant Publishers, Kavita Kamath & Callie Daum
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
In an ever-evolving marketplace, the services industry is a fast-growing sector which is helping the world economy grow quickly. However, services marketing is a very intricate process that needs to...
1. That’s Where All the Customers Are! Despite the industry to which a business belongs, its customers are likely on social media. With almost 60% of the world’s population using...
Today, the services sector accounts for almost half of the global GDP. Services have unique characteristics which are different from those of physical goods. At the same time, many businesses...
