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Vibrant Publishers, Vishal Desai

Sales Management Essentials You Always Wanted To Know

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  • Do you want to know about various sales promotion tools to maximize sales revenue in your organization?
  • Are you looking for ways to handle conflict situations in sales management?
  • Do you want to know why sales force management is so important?

 

Bibliographic Details

Pages: 234 pages

Paperback (ISBN): 9781636510743

eBook (ISBN): 9781636510750

Hardback (Color): 9781636510767

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Vishal Desai

Description

Sales Management Essentials is a ready reckoner on sales management fundamentals and their practical applications!

Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) Or perhaps you want to conduct sales promotions and require effective sales promotion techniques that will help you succeed.

This book will help you to:

  • Understand all aspects of sales management functions
  • Learn how to manage the sales channels and sales-force
  • Discover the relationship between sales and marketing
  • Study various selling tools, sales techniques, and sales strategies
  • Explore various sales promotion activities to increase sales
  • Learn channel conflict management and resolution skills

The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses.

About the Author

Vishal Desai is a seasoned business management professional with two decades of experience in industry and academics across marketing, sales, brand management, advertising, retail management and services marketing. He teaches various courses on these subjects, which are his areas of expertise, at b-schools. He also consults organisations in implementing best practices in these domains. In his career span so far, he has worked with leading companies across verticals of FMCG, Media & Entertainment, Education & Training and Consumer Goods.

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

Vishal Desai provides a digestible introduction to complex sales and management concepts. The topics in this book will give anyone, at any level, a succinct overview of these sales and management essentials along with helpful visual guides that can be used for professional development or with teams.

- Michelle Bartonico, Trinity University

 

This exciting book summarizes more than two decades of Vishal Desai’s knowledge, skills, abilities, personal experiences, and wisdom in corporate strategy, sales, marketing, branding, and product management. A brief, easy-to-follow, and down-to-earth book on sales management essentials, it offers a clear definition for critical concepts, several practical examples, relevant case studies, class assignments, and even a short quiz. It is a perfect teaching tool for sales management courses or corporate training programs. Business professors, instructors, sales managers, salesforce personnel, and students will enjoy reading these exciting materials.

- Thomas Li-Ping Tang, Ph.D., Professor of Management, Jennings A. Jones College of Business

 

I am delighted to go through a concise book on sales management by Professor Vishal Desai. The essence of product management, channel management, strategic planning, and execution are made precise for those who have a paucity of time. The lucidity in which the book is written shows an industry experience perspective on the Sales Management Cycle. A must-read book for both corporate sales personnel and management graduates.

- Dr. C.N.Narayana, Former Senior Professor & DG of Kirloskar Institute and IIEBM

 

This book is an easy-to-implement learner's guide to understand sales in the dynamic context of business. The best thing about the book is its lucid language, conceptual clarity, and seamless flow, with value additions in the form of chapter summary, assignments, quizzes, and case-studies, which make it an invaluable treasure.

- Prof Ujjwal K Chowdhury, Strategic Advisor & Professor, Daffodil International University

 

The book captures multiple facets of the sales management function very succinctly and concisely. It is helpful for readers to recap and consolidate their understanding of the sales management field. The lucidity and conciseness of the book makes it a quick read. A highly enriching book for both students of sales management and sales management practitioners at various levels.

- Dr. Pravin Dange, Head - Academics,, Symbiosis International (Deemed University), Pune, India