Marketing Theory

(11)

$90.00 USD $55.00 USD

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$90.00 USD $55.00 USD

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Customer Reviews

Based on 11 reviews
64%
(7)
36%
(4)
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P
Priya Kulkarni

The book blends theory with real-world application seamlessly. It has significantly improved my understanding of consumer behavior.

J
Jessica Brown

Gerald Zaltman has done a brilliant job of presenting marketing theories in a way that's both engaging and educational. Perfect for marketers seeking new ideas.

C
Can Y?lmaz

This book dives deep into the psychological aspects of marketing. The concepts are well-researched and incredibly relevant to todays market.

S
Sarah Thompson

Gerald Zaltman's insights are groundbreaking! This book provides a refreshing perspective on marketing strategies. Highly recommended for both students and professionals.

A
Aditya Mehra

A must-read for anyone in marketing. The theories are explained clearly and are backed by practical examples. Its a great resource for academic and professional growth.