Skip to product information
1 of 3

Vibrant Publishers

Marketing Management Essentials You Always Wanted To Know

Regular price $34.99 USD
Regular price $38.99 USD Sale price $34.99 USD
Sale Sold out

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:

  • An overview of marketing and marketing management
  • Creating a strategic marketing plan
  • Performing market research
  • Creating and maintaining customer relationships and customer value

About the Series

Marketing Management Essentials You Always Wanted To Know is part of Self-Learning Management Series that helps working professionals moving into management roles. This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.


Editorial Reviews

A brilliant book. My students loved the ease of reading and the relatability of the text.

- Kristopher J. Patterson, Rutgers Business School


It's a great book and covers many of the important foundational concepts for an introductory course in marketing management.

- Jim Lecinski, Northwestern University


Book Sample

Marketing Management Essent... by Vibrant Publishers

Customer Reviews

Based on 4 reviews Write a review