Marketing Management Essentials You Always Wanted To Know
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:
- An overview of marketing and marketing management
- Creating a strategic marketing plan
- Performing market research
- Creating and maintaining customer relationships and customer value
About the Series
Marketing Management Essentials You Always Wanted To Know is part of Self-Learning Management Series that helps working professionals moving into management roles. This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.