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Vibrant Publishers

Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing

Regular price $104.99 USD
Regular price $116.99 USD Sale price $104.99 USD
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COMBO includes the following THREE books:

BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
After reading this book, you will be able to understand:
  • What is digital marketing?
  • Create a content marketing framework
  • Critical components of social media marketing
  • Key metrics for digital marketing success

  • BOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
    This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
  • Define marketing management in an organization, understand its functions and elements
  • Know the business responsibilities of a marketing manager and marketing department
  • Describe tools that can help you navigate your role as a marketing manager
  • Understand the relationship between strategy and marketing
  • Know how to use marketing to manage customer relationships

  • BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
    This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:
  • Define strategic statements in an organization, understand its functions and elements
  • Understand industry life cycles and industry structures
  • Understand Porter’s Five Forces and its effect on strategic analysis and development
  • Understand strategy formulation and strategy levels
  • Understand strategy execution do’s and don’ts