Business Strategy Essentials You Always Wanted To Know
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Pages: 174 pages
Paperback (ISBN): 9781949395778
eBook (ISBN): 9781949395785
Hardback (Color): 9781949395716
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Callie Daum
- Business Strategy concepts explained in a simplified way
- Fundamentals and important strategies included
- Practical approach for application by business & working professional
A guide to identifying a company’s current strategy and executing new, transformative strategies that will boost the overall business.
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of strategy. You will learn how to identify your company’s current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of business strategy will provide you the fundamentals with a 21st-century point of view.
Business Strategy Essentials You Always Wanted To Know gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book, you should be able to:
- Define strategic statements in an organization, understand its functions and elements
- Understand industry life cycles and industry structures
- Understand Porter’s Five Forces and its effect on strategic analysis and development
- Understand strategy formulation and strategy levels
- Understand strategy execution do’s and don’ts
- Read case studies and identify salient points
1. Introduction to Business Strategy
1.1 Strategic Statement
1.2 Strategic Management Influences
1.3 Who’s Who of Strategic Management
Chapter Summary
2. Understanding Industry
2.1 Industry Life Cycle
2.2 Industry Structure (Porter’s Five Forces)
Case Study
Chapter Summary
3. Processes and Phases in Strategy Management Environmental Scanning
Case Study
Chapter Summary
4. External Analysis
4.1 Environments – General
4.2 Environments – Competitive
Case Study
Chapter Summary
5. Formulation of Strategy
5.1 Strategy Levels
Chapter Summary
6. Corporate Level Strategy
6.1 Diversification Levels
6.2 Creating Value with Diversification
6.3 Value Neutral Diversification
6.4 Value Reducing Diversification
Chapter Summary
7. Mergers and Acquisitions
7.1 Increasing Market Power
7.2 Barriers to Entry
7.3 Cross Border Acquisitions
7.4 Producing New Goods and Speediness to Market
7.5 New Products are Higher Risk
7.6 Reforming Scope
7.7. New Capabilities
7.8 Issues
7.9 What Makes an Acquisition Successful?
7.10 Restructuring
Case Study
Chapter Summary
8. Execution of Strategy
8.1 Structure of Organization
8.2 Vertical Growth
8.3 Horizontal Growth
8.4 Alternative Structural Forms
8.5 Evaluating Organizational Structure
8.6 Executing Strategic Change
Chapter Summary
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
This book off ers a holistic approach to strategy by covering the strategic process, business structure and change, all the while keeping the industrial aspect in mind. The Business Strategy steps are detailed and take into account the business, technological, political and economic changes through the centuries. All in all, a must read for those who want to build their business strategies as per the changing times.
-- Dr. Nilsa Fleury, Consultant & Professor
Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers, provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter’s Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom. The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
-- Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East
Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
-- Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC
I quickly glanced through Business Strategy Essentials You Always Wanted
To Know and the concepts are easy to read and follow.
-- Lydia R. Knopf, Leadership & Strategy Coach
The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University
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Customer Reviews
I just finished this one! I enjoyed reading it and have started implementing the strategies. It is an easy read. I really like the chapter summaries at the end of each chapter. The book is good quality.
Well written, informative, and generally easy to read! I enjoyed all the up to date examples so I could go and research more on
An excellent book for beginners and seasoned professionals alike.
A clear and accessible guide to essential business strategy concepts.
Informative and engaging. A great book for anyone interested in business strategy.
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