Author's Corner

The book “Steve Jobs” by Walter Isaacson is a biography of the renowned co-founder of the world’s leading company Apple. The book gives an account of Steve Jobs’ successes as well as failures which makes it a liberating read for professionals and businesspersons. While this book was not written by Steve Jobs himself, it is an inspiration for professionals even today as it is packed with practical life lessons that even a billionaire faces. What this means is that if you have hands-on experience in your field and if you say something about it, people will listen. This is one of the main reasons why books by industry experts are so well-received. If you are an industry professional, have considerable experience and expertise in your field, and want to share it with the world, writing a book is a good option. In this blog, we have listed down some reasons why educational books by industry professionals are well-received by learners. Please note that in the entire blog, we will be talking about educational books on Management, HR, Marketing, Finance, etc., and not biographies.   Personal stories and experiences Reading about a subject/field and actually working in the field are two different things. Many management books in the market lay down solutions to management problems that only sound good on paper. As a professional working among daily challenges in the field, you know what works and what does not work. This is the reason why books by professionals and not theorists are widely read. Weaving personal stories or experiences into your book is the best way to connect with your readers. These experiences become the essence of your book. If you are a marketer who has handled various marketing campaigns, you know what is most likely to work and what isn’t and you can include this acumen into your book to inform the reader.   Personal credibility Another advantage of writing a book as a professional is that readers know what you are saying is credible. An on-field work experience is looked at as an added perk to the credentials of the author. Besides that, the accolade of a “published author” gives you an upper hand in your career. It establishes you as an authority in your field of work and even opens up new opportunities. You gain a credible position to speak at guest lectures or conduct seminars and a published book makes it relatively easy to publish another book.   Abreast with the latest industry trends Industry trends are highly volatile and keep changing. As a professional you are abreast with the latest industry trends and know what is outdated. You are aware that sometimes, the strategies prescribed by best-selling books don’t pan out as desired. New and emerging trends are the way to go and your book will reflect exactly this. Learners will look up to your book to keep themselves abreast with new industry trends and get insights into how things work currently.   Source of passive income Books can be a great source of income if marketed correctly. However, finding the right publisher to reach your desired target audience is crucial; otherwise, your book will get lost among millions of other books and catch dust on the shelf. You might choose to self-publish your book or approach a publishing house. Self-publishing has its own pros and cons with you, the author, doing almost everything by yourself. With the help of a publishing house, your book can be available on global online platforms like Amazon, Baker and Taylor, Ingram, etc where it reaches a global audience, allowing people from various corners of the world to purchase and enjoy your work while you enjoy the royalty. This income stream remains steady even when you're not actively promoting or managing the book. Vibrant Publishers gives opportunities to first-time authors and provides total developmental support from beginning to end to assist you in bringing your book up to par with industry standards. Read Why Should You Publish With Vibrant Publishers to learn more about what we have to offer. For more information on writing and publishing academic books check out our Author Resources To begin your publishing journey with us, visit: https://www.vibrantpublishers.com/pages/publish-with-us About Vibrant Publishers | Why You Should Trust Us Vibrant Publishers is a one-stop destination for authors seeking to share their expertise with the world through a professional and streamlined publishing process. We are a Colorado-based publishing house, established in 2011, with a mission to produce high-quality books tailored for entrepreneurs, IT professionals, management experts, graduate students, and competitive exam aspirants. With 200+ published titles available in more than 100 countries, Vibrant Publishers has earned its place as a global leader in niche publishing. We have worked with renowned authors like Jagdish Sheth, Dr. Michael Walsh, Mark Koscinski and other esteemed authors who are industry experts and distinguished leaders in their respective fields. Read more about them here. We’re part of a robust community of over 100,000 professors who highly commend our books and also review and adopt them. When you onboard with us as an author, you can be assured of exceptional support through all stages of publishing from editing, and book cover designing to printing, marketing, and distribution. At Vibrant Publishers, we are committed to quality and excellence, making your publishing journey successful and rewarding. Email us at reachus@vibrantpublishers.com to discuss publishing with Vibrant Publishers.

Writing a book can often be a challenging process, be it in any genre. But when it comes to educational books, the challenges are far more complex and specific. A self-learning book is essentially a guidebook on any subject. It should come in handy and useful for anyone who wants to know more about that topic, be it career starters, professionals, or students. The major challenge while writing such books is making them unique, content-rich, and reader-friendly. There are so many educational books in the market that you may worry yours will go unnoticed among them. As an author, you would want the knowledge and expertise you share with the world to reach as many people as possible. You would want to write the best self-learning book out there but to do so, you need a clear understanding of what you must include in your book and how you should go about the writing process. One needs to have an idea of what goes into creating a good educational book that will sell the best before taking on the task of writing it. To make this daunting process simpler, we have created a checklist that will help you write a flawless book. This blog will give you an insight into what constitutes a well-written book from a publisher’s perspective. We at Vibrant Publishers have more than a decade of experience in publishing self-learning management books. Here are eight tips curated by us that will help you write a self-learning book that will appeal to a vast audience. 1. Make your matter concise and practical A self-learning book on any particular subject should include a gist of that subject matter. It shouldn’t be too long that it becomes a textbook, nor should it contain only half information. Additionally, the matter should have some practical use in the reader’s life. Our ‘essentials’ books are meant for anyone who would like to learn about a subject either for study or for practical use in their day-to-day lives.  If you are a subject matter expert, you already know everything about your subject. But while writing a book, you need to do extensive thinking and research into what the readers will look for when they pick up your book. You need to jot down the important topics and practical information related to your subject and make sure that they have a place in your book.   2 .Structure your book in a reader-friendly way Now that you have an idea of what your content is going to be, it is time to decide the structure or flow of the content. The first thing a reader looks at in an educational resource is the table of contents. Thus, it goes without saying that the table of contents, which describes the flow of your book, needs to be clear and well-structured. Structure your book in a way that it flows smoothly from one concept to the next, so that there is no confusion in the reader’s mind while moving from one section to the next.    3. Carefully craft your titles and subheadings The titles of every chapter and the subheadings in a chapter should be crisp and to the point. Avoid writing titles in flowery language or titles that are too long and wander off the point. Instead, write short titles that explain exactly what is included in that section. This will ensure that readers can locate a particular piece of information whenever they need it.    4. Develop an appropriate writing style The trickiest part of writing a book is developing a suitable writing style. Your writing style cannot be too informal, and at the same time, it cannot be made completely of jargon that beginners won’t understand. You need to find a middle ground, a writing style that is easy to understand and engaging but also sounds professional.  A useful tip: Write as if you are explaining a particular concept to a class full of students. This will help you write in a conversational tone which will make it interesting to read.   5. Write to-the-point matter Just like a class of students would lose interest if a professor deviates from the topic, a reader too will get confused if the text is too explanatory and changes focus points very often. Therefore, it is important to make sure that your matter is to the point and sticks to explaining just one concept at a time.   6. Include a variety of learning elements Another challenge with self-learning books is that they cannot be just plain explanations. To give the best learning experience, a book needs to include a variety of learning elements. Research and think about what elements would help make learning your subject more interesting. They could be case studies, quizzes, or fun facts. Use a combination of such elements in your book to improve the overall learning experience.     7. Use illustrations liberally No one likes a book that is only filled with theory. You need to break the monotony of the book by adding illustrations. This will make your book more appealing even when one is just skimming through it. Moreover, illustrations help summarize your text or add more depth to it.  You can add pictures, diagrams, tables, flowcharts, or a mix of them in your book. These illustrations will elevate your self-learning book from a zero to a 10.   8. Decide your book’s USP The above elements will make sure that your book is a great read, but they could overlap with other books in the market. What will make your book successful is its unique selling point or USP. This USP will set your book apart from the sea of books available in the market. Ask yourself what will make my book stand out. What can I offer that no one else does? Answering these questions will help you find your USP. Then, you need to focus on your USP while writing so that you deliver the best book possible. In conclusion, writing a self-learning book isn’t easy at all. It takes a lot of planning, practicing, and perfecting. If you keep in mind these few pointers, no one can stop you from writing a successful book. But remember, practice makes perfect. It may be possible that your first draft isn’t as perfect as you would like it. Or you may struggle at a certain point in the writing process. We, at Vibrant Publishers offer you complete developmental support right from start to finish, to help you fine-tune your book to industry standards. If you’d like to know more about what we offer read our blog Why Should You Publish With Vibrant Publishers. We hope this blog will help you in your writing process and that you are now confident to begin your book!  For more information on writing and publishing academic books check out our Author Resources To begin your publishing journey with us, visit: https://www.vibrantpublishers.com/pages/publish-with-us  About Vibrant Publishers | Why You Should Trust Us Vibrant Publishers is a one-stop destination for authors seeking to share their expertise with the world through a professional and streamlined publishing process. We are a Colorado-based publishing house, established in 2011, with a mission to produce high-quality books tailored for entrepreneurs, IT professionals, management experts, graduate students, and competitive exam aspirants. With 200+ published titles available in more than 100 countries, Vibrant Publishers has earned its place as a global leader in niche publishing. We have worked with renowned authors like Jagdish Sheth, Dr. Michael Walsh, Mark Koscinski and other esteemed authors who are industry experts and distinguished leaders in their respective fields. Read more about them here. We’re part of a robust community of over 100,000 professors who highly commend our books and also review and adopt them. When you onboard with us as an author, you can be assured of exceptional support through all stages of publishing from editing, and book cover designing to printing, marketing, and distribution. At Vibrant Publishers, we are committed to quality and excellence, making your publishing journey successful and rewarding. Email us at reachus@vibrantpublishers.com to discuss publishing with Vibrant Publishers.

Introduction You’ve read about the green signals and pitfalls to watch out for in general while deciding to choose an academic publisher. (If you haven’t, you should read Tips for Choosing an Academic Book Publisher). Now, you might want to publish with us and are wondering what’s the next step—what are the benefits of publishing with Vibrant Publishers? Or maybe you want to know why you should choose Vibrant Publishers over traditional or self-publishing. Whether you are a first-time author who will need guidance through the entire process of publishing,  a seasoned author, or someone looking out for the right publisher, this blog is for you. #1: Developmental Support At Vibrant, we work with the author from start to finish to ensure that their work is fine-tuned to achieve the best results. Our editors discuss ways to improve the material and advise the authors on the type of content that the potential readers would like to see. That’s why, even if you’re a first-time author, you don’t have to be daunted by the process of writing—we’ll guide you through the entire process in a step-by-step manner. #2: Flexible Timelines Publishing in any field, whether it’s academic or commercial book publishing, is a lengthy process with several procedures involved. But with continuous and ongoing support from the publisher, this process becomes significantly easier for the author. At Vibrant Publishers, authors are provided with all the support they need, whether they’re writing the book from scratch or already have a full manuscript prepared. We’re very flexible with our timelines and understand that delays are sometimes inevitable. That being said, our timelines are carefully planned keeping in mind the author’s commitments and most authors are able to finish well on schedule. #3: Peer Review System Peer reviews are what refine a book from its status as an initial draft to a complete manuscript. Peer reviews might come from professors specializing in the same domain as the author, industry experts who have years of practical experience in their field, or subject-matter experts with in-depth knowledge about the topic. They review the author’s draft and suggest improvements for clarity, topics that should or should not be included, and assess the contribution the work will make to the field. We have excellent peer reviewers who provide impartial and useful advice to authors. Additionally, every book is submitted for review at least 4-5 months before publication, to professional reviewers like Publisher’s Weekly, Booklist, and Library Journal. #4: Editing the Book As an author, your work might appear perfect. But it’s necessary to fine-tune the material so that the final version is a complete, informative book. Editors can add value to your work by providing suggestions for improvement, style of writing, and grammatical corrections. Our editors work with the author to ensure that their book contains the right tone, content, and direction, as well as language that is easy for readers to understand. #5: Marketing Marketing is an important aspect of the publishing process and in many cases, it starts even before the book is released. Although our focus is academic publishing, our books are not limited to a specific market. We target multiple audiences for our books through press releases, email campaigns, and social media. We publish through online and offline distribution channels like Ingram, Smashwords, Kindle, and Baker and Taylor, and reach out to more than 10,000 libraries across the globe. We also connect with professors worldwide, who have adopted many of our books for their courses. As you can see, our marketing efforts have an extensive reach. #6: Sourcing Images and Illustrations If you’re wondering about where the images and illustrations for your book come from, we’ve got you covered. Unlike publishers that ask you to source images and obtain copyright permissions yourself—or pay a fee for the same—we don’t ask the author to take on the hassle of obtaining images. You can focus on transferring your knowledge to the paper and we’ll take care of the rest. #7: Presentation Our books follow a very compact, attractive layout, which makes it easy to read and absorb the material. Once again, we don’t require the author to format the book—we do it ourselves. The kind of layout that we’ve come up with for our books, ensures that you’re not just reading through pages of information but are enjoying the journey of learning. Image caption: Take a look at our book, Winning Strategies for the ACT, before and after formatting the content. #8: Scholarly Reputation As a first-time author, professor or industry expert, having a book published will boost your academic reputation as a scholar. You’ll gain from having your work published with us—the industry recognition your book will receive from peers and professionals will help you establish your reputation as an author. Ultimately, your work might even win awards—we submit books for the IPPY Awards, IBPA Awards, Eric Hoffer Awards and many more, depending on the category of the book. CONCLUSION Publishing a book is not an easy feat, but with our extensive support and guidance, the process becomes an enjoyable learning experience instead of a hurdle. We are committed to publishing the best textbooks, test prep material, and interview preparation books for students, professors, and professionals, with a human touch that personalizes the experience of publishing. It’s not just the initial months of publishing that we focus on—you can expect a lifetime of support, whether it’s in terms of marketing, reach, promotions, or new editions of the book. At Vibrant Publishers, we’re always on the lookout for good authors to deliver quality academic content. If you have a book proposal in mind and would like to contact us, fill this form. If you want to understand the important aspects of publishing, see Tips for Choosing an Academic Book Publisher. About Vibrant Publishers | Why You Should Trust Us Vibrant Publishers is a one-stop destination for authors seeking to share their expertise with the world through a professional and streamlined publishing process. We are a Colorado-based publishing house, established in 2011, with a mission to produce high-quality books tailored for entrepreneurs, IT professionals, management experts, graduate students, and competitive exam aspirants. With 200+ published titles available in more than 100 countries, Vibrant Publishers has earned its place as a global leader in niche publishing. We have worked with renowned authors like Jagdish Sheth, Dr. Michael Walsh, Mark Koscinski and other esteemed authors who are industry experts and distinguished leaders in their respective fields. Read more about them here. We’re part of a robust community of over 100,000 professors who highly commend our books and also review and adopt them. When you onboard with us as an author, you can be assured of exceptional support through all stages of publishing from editing, and book cover designing to printing, marketing, and distribution. At Vibrant Publishers, we are committed to quality and excellence, making your publishing journey successful and rewarding. Email us at reachus@vibrantpublishers.com to discuss publishing with Vibrant Publishers.