In today’s interconnected world, it is imperative for business professionals to learn the art of developing products and services that resonate with diverse cultures and meet the unique needs of global markets. International Business Essentials You Always Wanted To Know serves as a complete guide for those who are eager to understand the complexities of commerce across borders. Whether you’re an aspiring entrepreneur just starting your career or a seasoned business owner or leader looking to advance, this book equips you with the insights and strategies needed to thrive in the competitive global landscape.
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Digital SAT Practice Tests: 900+ SAT Practice Questions will give you the extra prep you need to score 1500+ on the Digital SAT. It includes 5 full-length tests, 1 free diagnostic test, 1 online adaptive test, and in-depth explanations for all questions to give a comprehensive test prep experience.
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Consumer Behavior Essentials You Always Wanted To Know serves as a compass, guiding readers through the intricacies of customer preferences. Each chapter delves into the core concepts that drive a consumer’s decision-making journey, from psychological and social influences on consumers to the use of marketing strategies and Kotler’s famous 4 Ps to influence consumer behavior. The myriad of real-world business examples offered in the book make it the perfect guide for entrepreneurs, business leaders, and students alike.
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In a world where technology shapes every aspect of life, “Digital Shock: Seven Shocks That Are Shaping the Future” explores the profound disruptions we face today—and those still to come. How did we manage these shifts in the past, and how will we cope with even greater changes in the present and future? Written by prominent global thought leaders and some of the most published authors of our time, Dr. Jagdish N. Sheth and Suresh K. Sharma, this book identifies seven shocks we are all experiencing in the 21st century. These include coping with digital addiction, families living like roommates, the emergence of virtual communities, the borderless world of social media, lack of governance, and the need to adaptively reuse physical assets like factories and malls. Contrary to doomsday thinkers, the authors believe humanity will not only absorb each shock but also consider it as an opportunity for more discoveries and innovations. Hence, this book is neither academic nor prescriptive, nor is it a treatise on technology. It differs in its execution and engagement of this critical subject that impacts all our lives.
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Blockchain Essentials You Always Wanted To Know brings a lucid approach to learning the fundamentals of blockchain technology. The book begins by explaining the central concept of blockchain technology–the decentralization system–and dives deeper into concepts like cryptography, Merkle trees, mining, cryptocurrency, and consensus algorithms which form the core of blockchain technology. The book contains a dedicated chapter on creating a smart contract using the Truffle and Ganache software. The necessary steps to be taken to adapt blockchain into a project are also discussed in detail in this book.
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Python Essentials You Always Wanted to Know is your guide to learning Python, one of the most versatile programming languages. Authored by seasoned educator Shawn Peters, this book emphasizes clear explanations and practical examples over unnecessary technical jargon. The book covers foundational programming concepts to advanced topics such as object-oriented programming and error handling. Whether you're a complete novice or an experienced programmer looking to sharpen your skills, this book offers valuable insights for everyone. This book is not just a learning tool; it's your gateway to a future in programming.
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