Learn to ask the right questions to make your market research successful. Authored by Emily Wheeler and Samara Omundson, this book will give you valuable insights into the fundamentals and best practices of market research, making it an ideal resource for new and experienced professionals looking to enter the field. Market Research Essentials You Always Wanted to Know provides a deep dive into the core principles of market research. This book is an essential resource for anyone looking to sharpen their research skills and stay ahead of the competition.

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Book Launch Date: May 12, 2025

Learn how to choose and implement the right Business Intelligence (BI) tools for your organization with this insightful and simplified resource authored by Irene Tobajas, an accomplished BI consultant with around a decade of experience in data analytics and strategic decision-making. Business Intelligence Essentials You Always Wanted to Know empowers entrepreneurs, leaders, and professionals to unlock the power of BI and steer through competitive business landscapes with clarity. You will learn how to collect, analyze, and visualize data, and most importantly, how to transform that data into insights that drive success.

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Book Launch Date: April 7, 2025

Written by Dr. Ritika Mahajan, a distinguished academician, and consultant, Business Ethics Essentials is a must-read guide for entrepreneurs, leaders, and professionals who want to align business success with strong ethical foundations. In today’s dynamic, ever-evolving business landscape, ethical behavior isn’t just a virtue—it's a necessity. Business Ethics Essentials provides an insightful understanding of the principles, challenges, and applications of ethics in business. Written in an engaging and accessible tone, it simplifies complex ethical concepts with real-world examples.

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Book Launch Date: March 10, 2025

In today’s interconnected world, it is imperative for business professionals to learn the art of developing products and services that resonate with diverse cultures and meet the unique needs of global markets. International Business Essentials You Always Wanted To Know serves as a complete guide for those who are eager to understand the complexities of commerce across borders. Whether you’re an aspiring entrepreneur just starting your career or a seasoned business owner or leader looking to advance, this book equips you with the insights and strategies needed to thrive in the competitive global landscape.

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Book Launch Date: March 3, 2025