Marketing Management Essentials You Always Wanted To Know (3rd Edition)

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A modern marketer’s playbook to create value for your organization and its customers

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional.

In this book you will:

  • Learn how to build a marketing plan,
  • Get an understanding of the various marketing specialization areas, 
  • Pick up approaches and resources to demonstrate marketing return on investment,
  • Grasp how to self-evaluate your skills and competencies

The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.

The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.

By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Customer Reviews

Customer Reviews

Based on 31 reviews
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s
shivaprakash
Marketing Management Book

Great insights made simple concepts in Marketing Management.

Must read book.

A
Ahmet Yilmaz

Great book for grasping marketing concepts quickly. I particularly liked the case studies and real-world examples.

J
John Smith

A comprehensive guide for anyone looking to understand marketing management. It's straightforward and easy to follow!

N
Nattapong Chai

Very helpful, especially for those new to marketing. The structure makes complex topics easy to understand.

L
Leyla Aliyev

An essential read for marketing professionals. The updates in the 3rd edition are very relevant to current trends.