International and Cross-cultural Marketing

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$90.00 USD $33.00 USD

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$90.00 USD $33.00 USD

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R
Rajiv Menon
Must-Read for Global Business Professionals

If you are looking to expand your knowledge of international marketing, this book is a must-read. The insights on cultural adaptation and consumer psychology are particularly valuable. The author provides a balanced mix of academic research and practical insights, making this book both informative and engaging.

S
Sarah Thompson
A Well-Researched and Informative Read

This book is a great resource for understanding how cultural factors shape global marketing strategies. The author presents complex concepts in an easy-to-understand way, making it useful for both beginners and experienced marketers. A great addition to any marketing professional's library!

A
Ahmet Y?ld?z
A Practical Guide to Cross-Cultural Marketing

As someone working in international marketing, I found this book incredibly insightful. It provides practical strategies for adapting marketing approaches to different cultural settings. The discussion on global consumer trends was particularly useful. Highly recommended for students and professionals alike!

R
Riya Mehta
A Valuable Resource for Marketers

This book dives deep into the nuances of international marketing and how cultural differences impact business strategies. The content is well-researched and structured, making it easy to follow. I found the case studies particularly helpful. However, a few more real-world examples from emerging markets would have added even more value.

M
Michael Carter
Essential for Understanding Global Markets

International and Cross-Cultural Marketing is a fantastic resource for anyone looking to navigate the complexities of global marketing. The book provides in-depth insights into cultural influences on consumer behavior and marketing strategies. Naresh K. Malhotra does an excellent job of blending theory with practical examples, making it a must-read for marketers and business professionals.