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Consumer Behavior Essentials You Always Wanted To Know
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Consumer Behavior Essentials You Always Wanted To Know
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- Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology.
- Tribal marketing decoded: Learn how to target "tribes" for deeper connections.
- Actionable insights: Apply marketing concepts in practical and simple ways.
- Suitable for all levels: Benefits managers, marketing executives, and students alike.
In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships.
Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will:
- Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups.
- Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe.
- Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations
- Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success.
The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
Pages: 316 pages
Paperback (ISBN): 9781636513263
eBook (ISBN): 9781636513270
Hardback (Color): 9781636513287
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Pablo Ibarreche, Vibrant Publishers
Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
The book covers key topics in an easy-to-follow manner and includes relevant, recognizable examples to bring them to life.
-- Nancy Harhut,
Author of Using Behavioral Science in Marketing and CCO at HBT Marketing
One of the book's strengths is the ability to blend foundational principles with modern trends, such as the impact of digital media and sustainability on consumer choices.
-- Pratik Chauhan
Assistant Professor, Vidyabharti Trust College of MCA & MBA
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A great book for understanding why people buy what they buy. It explains marketing in a way that makes sense, even if you dont have a background in the field. The idea of "consumer tribes" was especially interesting. It helped me see how businesses connect with different groups of people.
The book is full of real-world examples, which made the concepts easy to apply. I liked how it didnt just focus on theory but also gave practical tips on how to tailor marketing to specific audiences. The quizzes and templates were a nice touch, making it feel more interactive.
The writing is straightforward and easy to follow. Complex ideas are broken down into simple terms, making it an effortless read. The author keeps things engaging without overloading the reader with unnecessary details.
After finishing the book, I feel like I have a fresh perspective on how marketing works. It made me more aware of the strategies businesses use and how they influence buying decisions. This book is, undoubtedly, a valuable resource.
Insightful and practical guide that simplifies the psychology behind consumer decisions. It covers key marketing strategies, including tribal marketing, brand loyalty, and data-driven insights, making it valuable for both beginners and experienced professionals.
One standout feature is its focus on SWOT Analysis, examining strengths, weaknesses, opportunities, and threats to help businesses craft effective marketing strategies. The book also includes real-world examples, quizzes, and templates, making learning both engaging and applicable. If you want to deepen your understanding of consumer behaviour and apply it in real-world marketing, this book is a great choice.
A great book for understanding why people buy what they buy. It explains marketing in a way that makes sense, even if you dont have a background in the field. The idea of "consumer tribes" was especially interesting. It helped me see how businesses connect with different groups of people.
The book is full of real-world examples, which made the concepts easy to apply. I liked how it didnt just focus on theory but also gave practical tips on how to tailor marketing to specific audiences. The quizzes and templates were a nice touch, making it feel more interactive.
The writing is straightforward and easy to follow. Complex ideas are broken down into simple terms, making it an effortless read. The author keeps things engaging without overloading the reader with unnecessary details.
After finishing the book, I feel like I have a fresh perspective on how marketing works. It made me more aware of the strategies businesses use and how they influence buying decisions. This book is, undoubtedly, a valuable resource.
Economy and Business Studies have never been my two strong suits but I have found this book to be incredibly informative. I have learnt a lot about the importance of making your customer happy, and how to do so. It is great book for anyone in business, from small to large scale. I highly recommend it.
This is good book regarding marketing and business. Book is an insightful guide to understanding the fundamental principles of consumer psychology and decision-making. Book also provides real life example of how to understand consumer behavior to improve marketing and sales.
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