Consumer Behavior Essentials You Always Wanted To Know

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$39.99 USD $29.99 USD

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Based on 56 reviews
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S
Sadia Naeem
A valuable and informative read!

A great book for understanding why people buy what they buy. It explains marketing in a way that makes sense, even if you dont have a background in the field. The idea of "consumer tribes" was especially interesting. It helped me see how businesses connect with different groups of people.
The book is full of real-world examples, which made the concepts easy to apply. I liked how it didnt just focus on theory but also gave practical tips on how to tailor marketing to specific audiences. The quizzes and templates were a nice touch, making it feel more interactive.
The writing is straightforward and easy to follow. Complex ideas are broken down into simple terms, making it an effortless read. The author keeps things engaging without overloading the reader with unnecessary details.
After finishing the book, I feel like I have a fresh perspective on how marketing works. It made me more aware of the strategies businesses use and how they influence buying decisions. This book is, undoubtedly, a valuable resource.

V
Vale!
Book for Understanding Consumer Behaviout

Insightful and practical guide that simplifies the psychology behind consumer decisions. It covers key marketing strategies, including tribal marketing, brand loyalty, and data-driven insights, making it valuable for both beginners and experienced professionals.

One standout feature is its focus on SWOT Analysis, examining strengths, weaknesses, opportunities, and threats to help businesses craft effective marketing strategies. The book also includes real-world examples, quizzes, and templates, making learning both engaging and applicable. If you want to deepen your understanding of consumer behaviour and apply it in real-world marketing, this book is a great choice.

S
Sadia
A valuable and informative read!

A great book for understanding why people buy what they buy. It explains marketing in a way that makes sense, even if you dont have a background in the field. The idea of "consumer tribes" was especially interesting. It helped me see how businesses connect with different groups of people.
The book is full of real-world examples, which made the concepts easy to apply. I liked how it didnt just focus on theory but also gave practical tips on how to tailor marketing to specific audiences. The quizzes and templates were a nice touch, making it feel more interactive.
The writing is straightforward and easy to follow. Complex ideas are broken down into simple terms, making it an effortless read. The author keeps things engaging without overloading the reader with unnecessary details.
After finishing the book, I feel like I have a fresh perspective on how marketing works. It made me more aware of the strategies businesses use and how they influence buying decisions. This book is, undoubtedly, a valuable resource.

A
Amanda Bredenkamp
Interesting

Economy and Business Studies have never been my two strong suits but I have found this book to be incredibly informative. I have learnt a lot about the importance of making your customer happy, and how to do so. It is great book for anyone in business, from small to large scale. I highly recommend it.

H
H Klair
Interesting and Informative Book!

This is good book regarding marketing and business. Book is an insightful guide to understanding the fundamental principles of consumer psychology and decision-making. Book also provides real life example of how to understand consumer behavior to improve marketing and sales.