Consumer Behavior Research

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$90.00 USD $55.00 USD

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$90.00 USD $55.00 USD

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Customer Reviews

Based on 7 reviews
57%
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43%
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K
Katherine Brooks

The blend of theory and practical examples in this book is superb. It has enhanced my understanding of consumer decision-making processes.

S
Sneha Patel

Gerald Zaltman has done an amazing job of simplifying complex consumer behavior concepts. Its a great resource for students and professionals alike.

M
Mehmet Kaya

Zaltmans insights into how consumers think are fascinating. A must-read for those in marketing or business strategy.

R
Rahul Nair

This book provides a fresh perspective on consumer psychology. The research-based approach makes it a valuable resource for marketers.

A
Amanda White

An excellent deep dive into consumer behavior! Zaltmans research is insightful and gives practical tools for understanding customers.