International Marketing

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$90.00 USD $55.00 USD

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$90.00 USD $55.00 USD

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Customer Reviews

Based on 7 reviews
57%
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43%
(3)
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A
Arjun Rao

Jagdish Sheth's expertise shines through in this detailed and practical guide. Its perfect for students and professionals who want to expand their understanding of global marketing strategies and cultural considerations.

R
Rebecca Carter

This book provides a strong foundation in international marketing principles. While the content is insightful, a few more recent examples would make it even more relevant to todays dynamic markets.

M
Michael Johnson

An excellent guide to understanding global marketing strategies. Jagdish Sheth provides real-world examples that make this book highly practical for professionals navigating international markets.

A
Ay?e Demir

A must-read for anyone involved in global business. The case studies and insights into cultural nuances make this book an invaluable resource for marketers and entrepreneurs.

S
Sneha Patel

The book covers all the essentials of international marketing with clear explanations. While it's comprehensive, some chapters could use more depth on digital marketing strategies.