Planned Social Change and the Diffusion of Innovation

(9)

$90.00 USD $55.00 USD

In stock - Ready to be shipped

Format

Share

$90.00 USD $55.00 USD

Recently viewed products

Customer Reviews

Based on 9 reviews
56%
(5)
44%
(4)
0%
(0)
0%
(0)
0%
(0)
E
Ethan Miller

The concepts in this book are highly relevant and well-articulated. Its a valuable guide for driving innovation and change.

A
Ali elik

Gerald Zaltman brilliantly connects innovation with social dynamics. This book is essential for anyone studying or working in social marketing.

A
Anjali Reddy

A comprehensive take on how innovations can influence societies. The real-world examples make the content relatable and actionable.

R
Rachel Anderson

An outstanding resource for understanding how innovation spreads and influences social change. Zaltmans work is both insightful and practical.

N
Neha Agarwal

The book offers a detailed and structured approach to understanding social change. A great resource for policymakers and marketers alike.