Service Marketing

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$90.00 USD $55.00 USD

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$90.00 USD $55.00 USD

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Customer Reviews

Based on 5 reviews
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(3)
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K
Kavya Ramesh
Detailed and Practical

The book provides a detailed overview of service marketing with practical insights. Its great for students and professionals alike, though a bit dense in places.

A
Arjun Patel
Insightful and Well-Written

A great resource for learning the nuances of service marketing. The content is insightful, though it could include more examples from the digital space.

S
Selin Kaya
Highly Relevant for Todays Market

This book addresses the unique challenges of marketing services effectively. Its comprehensive and highly relevant for modern marketers.

M
Michael Brown
Essential Reading for Marketers

An essential read for anyone involved in marketing services. The concepts are well-explained and supported by relatable examples. Highly recommended!

L
Lisa Anderson
A Definitive Guide to Service Marketing

This book provides a thorough understanding of service marketing principles. The examples and case studies make it highly practical and engaging.