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$90.00 USD $33.00 USD

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$90.00 USD $33.00 USD

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Customer Reviews

Based on 11 reviews
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M
Michael Johnson

This book does an excellent job explaining how consumers process price information. The insights are detailed and backed by solid research. A must-read!

S
Sarah Peterson

A fantastic book for anyone wanting to delve deeper into pricing strategies. The detailed explanations and examples make it easy to apply these concepts.

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Priya Mehta

A brilliant resource for understanding the psychology behind price perception. Its very useful for anyone working in marketing or pricing strategy.

D
Deniz zdemir

This book provides a clear explanation of how price information influences consumer decision-making. Highly recommended for professionals in pricing and retail.

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Ankur Sharma

The book sheds light on how consumers interpret price information and its impact on buying behavior. Its well-structured and very practical for real-world use.