4 Reasons Why Business Communication Is Essential for Organizational Success

Every organization has both internal and external stakeholders it must constantly keep in touch with in order to remain operational. The internal stakeholders may include the organization’s employees, contractors, managers, executives, etc. Its external stakeholders may include its suppliers, customers, investors, partners, governmental agencies, etc.

It is understandable that each stakeholder requires different levels or kinds of communication. As a matter of fact, each message sent out to any of the stakeholders must be precise and customized to satisfy the recipient’s requirements. This requires a lot of learning and practice before you can master it. If learned and implemented correctly, business communication can propel any organization toward success.

 4 main reasons why business communication is important for a business’s growth

For an organization to successfully meet its goals and vision/mission, it must proactively engage all the stakeholders connected to it. Highlighted below are five strategic reasons why every company must take its business communication seriously and do it properly to spark growth and achieve long-term success:

1. It connects all the dots
It is practically impossible for an organization to smoothly carry out its statutory business operations without putting in place an effective communication strategy. There must be a clear and understandable guideline for those in executive or management positions in the organization to properly communicate with their junior colleagues or subordinates. More so, the employees would be required to exchange, with one another, ideas and information necessary to complete their assigned projects or duties. All these essential interactions that connect the dots are what is referred to as business communication.

Organizations can utilize intranet, emails, letters, memos, etc. to keep all their internal and external stakeholders in the loop about all their business operations or activities. This action will surely remove misunderstandings and misinformation among stakeholders.

2. It will increase productivity
When a company’s employees share the right amount of information with one another, as promptly as they need it, the company’s level of productivity will improve. This is because vital ideas required to successfully complete their assigned projects/duties respectively would be made available to them when they most needed them. For instance, when workers are not provided with the right information while on the job they may be unable to deliver quality as expected. This is because they do not have the data, information, or even documents to work with. Any organization that has this kind of poorly designed information-sharing model is bound to be slow and technically unproductive. Assume you are an employee in a manufacturing plant; if you don’t have access to the appropriate raw materials, you may be rendered redundant—this entails that you may not be able to perfectly carry out your duties at the plant. It is safe to say that effective business communication is the most important engine that powers every organization’s drive to maintain or increase its productivity level, otherwise redundancy will set in and that will drastically lower such organization’s production quantity.

Business communication also allows managers, team leaders, and employees within an organization to smoothly and regularly organize meetings that will help them keep track of all the necessary work, and provide much-needed motivation for all the employees involved. 

3. It conveys products’/services’ quality
A company’s customers may not exactly know the actual quality of its products/services unless the company first conveys it to them; as such, it is the duty of the company to communicate this to them in a clear and most understandable manner. And this is why business communication is regarded as a viable tool in customer relationship management (CRM) systems. Through periodical product information releases, newsletters, emails, catalogs, and even quarterly or yearly reports, an organization can constantly update its customers about the improvement in its products’/services’ quality. For example, software products need periodic updates to remain efficient, and IT companies undoubtedly rely on business communication to inform their customers about these important updates, or else it may be difficult for their customers to enjoy using the software products. The only instances whereby customers misused some products came from the fact the manufacturers of those products didn’t adequately communicate the proper uses of their products. This kind of problem mostly arises from small-and-medium-sized businesses or startups that are just developing a product and releasing it to the market for the first time. Due to the lack of adequate information customers of those businesses with poor business communication often ended up relying on their discretions to use the product. This approach isn’t the best to run a business, and customers may soon desert such a business with inadequate business communication procedures.

4. It helps organizations to build better relationships with stakeholders 
One of the famous quotes by Rollo May states that “communication leads to community; that is, to understanding, intimacy, and mutual valuing.” An organization needs to demonstrate that it values its contributions and/or the efforts of its stakeholders. In addition to bringing all stakeholders intimately together, communication can also create a feeling of community where every member does his/her best to make the organization function optimally. Without a unifying central message or pieces of important communication that bind all stakeholders to the organization, there will always be some level of misunderstanding.

Therefore, business managers/directors, business management/studies students, founders, or entrepreneurs-to-be must learn the best and the latest business communication approaches.

Business Communication Essentials helps organizations build a strong business communication strategy

Vibrant Publishers’ book Business Communication Essentials You Always Wanted To Know provides a comprehensive outlook on the theme of “Business Communication”, highlighting the different aspects of business communication and procedures necessary for perfectly engaging in successful communication with all the stakeholders in a business. It is designed to be an easy-to-understand, self-study book that touches on every area of business communication. Reading it will empower you to systematically transform the way you or your organization does business communication.

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