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Vibrant Publishers

Management Essentials for New Managers, Team Leaders & Decision Makers of the 21st century – Hone your Decision Making and Leadership Skills, Create Seamless Digital Marketing and Business Strategies

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COMBO includes the following FIVE books:

BOOK 1: Decision Making Essentials You Always Wanted to Know (ISBN-13: 978-1636510026)
The chapters describe key techniques of decision analysis, including:
  • Cognitive biases and Prospect Theory
  • Heuristics
  • Probability and Expected Value
  • Bayes Theorem

  • BOOK 2: Business Strategy Essentials You Always Wanted To Know (ISBN-13: 978-1949395778)
    When you have completed reading this book you should be able to:
  • Define strategic statements in an organization, understand its functions and elements
  • Understand industry life cycles and industry structures
  • Understand Porter’s Five Forces and its effect on strategic analysis and development
  • Understand strategy formulation and strategy levels

  • BOOK 3: Agile Essentials You Always Wanted to Know (ISBN-13: 978-1636510057)
    The reader will gain an understanding of the following from this book:
  • An overall understanding of Agile, its methodologies and common practices
  • An introduction to Scrum, a key Agile methodology
  • The various aspects of Agile planning as well as execution
  • The applicability of Agile in development and operations

  • BOOK 4: Digital Marketing Essentials You Always Wanted To Know (ISBN-13: 978-1949395747)
    The reader will gain an understanding of the following from this book:
  • What is digital marketing?
  • Create a content marketing framework
  • Critical components of social media marketing
  • Key metrics for digital marketing success

  • BOOK 5: Leadership Essentials You Always Wanted To Know (ISBN-13: 978-1636510316)
    The reader will gain an understanding of the following from this book:
  • Attributes of effective leader
  • Different roles of leader